Why farmpunk?

A farmpunk could be described as a neo-agrarian who approaches [agri]culture, community development and/or design with an anarchistic hacker ethos. "Cyber-agrarian" could supplant neo-agrarian, indicating a back-to-the-land perspective that stands apart from past movements because it is heavily informed by conceptual integration in a post-industrial information society (thus "forward to the land" perhaps?) The art and science of modern ecological design—and ultimately, adapting to post-collapse contexts—will be best achieved through the combined arts of cybermancy and geomancy; an embrace of myth and ritual as eco-technologies. In other words: the old ways of bushcraft and woodlore can be combined with modern technoscience (merely another form of lore) in open and decentralized ways that go beyond pure anarcho-primitivism. This blog is an example of just that. Throughout, natural ecologies must be seen as the original cybernetic systems.

**What we call for at the farmpunk headquarters**
°Freedom of information
°Ground-up action + top-down perspectives
°Local agricultural systems (adhering to permaculture/biodynamic principles) as the nuclei of economies
°Bioregional autonomy
°Computers are optional but can be used for good—see peer to peer tech, social media for direct popular management of natural or political disasters (e.g. Arab Spring), or the mission of the hacker collective Anonymous
°You
Showing posts with label memetics. Show all posts
Showing posts with label memetics. Show all posts

Tuesday, April 23, 2013

Relation and Meaning in Barbara King’s Evolving God

For a bit of background—the blurb on the book Evolving God from Barbara J. King's website:
Can scientists discover a prehistory of religion just as they have traced the evolution of technology, language, and art? What does compassion in chimpanzees, or burial patterns in our human ancestors and Neanderthals, tell us about the origins of religion? In Evolving God, named a Top Ten Religion Book for 2007 by the American Library Association, Barbara King explores these questions.
    In Breaking the Spell, philosopher Daniel Dennett expands upon biologist Richard Dawkins’ theory of memes to explain how belief systems could ultimately co-opt the will of their adherents the way that a parasite can change its host animal’s behavior to further the parasite’s own reproduction. Memes, in this view, are a cultural analog to genes, and as such are the basic units of cultural transmission. The ‘memes’ that survive are the ones that are more memorable and impart advantages onto their users. Whatever the reasons for why and how religious behavior evolved in humans (Dennett reviews several theories), the concept of the meme as a ‘selfish’ entity is central for him, and he appears to feel that religion has essentially outstayed its welcome—outlasted its utility in the human race. The threat of religion, for Dennett, is that it somehow undermines individual capacity for rational and logical thinking.

    Memetics, at least as employed by Dawkins and Dennett, does not seem to be a detailed enough theory of cultural transmission because it attempts to argue that cultural evolution must operate by the same rules as genetic evolution. In this model, memes—as replicating units of culture—can be either beneficial, neutral, or parasitic to their ‘hosts’. Even in the realm of cognitive science where theories of “memetics” are more articulated, units of cultural transmission are often explained in terms of “thinking”, “ideas” and “cognition”, while the roles of emotion, situatedness, and affectivity are minimized or absent. While the meme-gene analogy may offer useful ways (especially for scientists) to think about culture, it is too easy to use memetics in its Dennettian form to essentially “write off” human culture as epiphenomenal, occurring on the surface of biological evolution. It seems odd to characterize any system of human meaning (in this case religion) as epiphenomenal or vestigial when one is interested in questions of “experience." When it comes down to it, Breaking the Spell just doesn’t seem to address issues of devotionalism, phenomenology, or subjectivity in religion, if simply because the author has concluded that the ‘pros’ of these things don’t outweigh the ‘cons’ he sees in religion. The book is a standard textbook for introducing cognitive-evolutionary approaches to religion, and contains many fascinating and sensible conclusions. Even so, using “memes” as the only way to broach the subjective realm leaves much to be desired for the religionist.

    There might, however, be a way to investigate, and even emphasize human subjectivity in a “scientific” account of religion’s origins. In her book Evolving God, evolutionary anthropologist Barbara J. King attempts to excavate the affective and emotional roots of religion which she believes to be foundational to the human imperative of spirituality. For her “religion is all about practice and emotional engagement with the sacred, as defined by one’s social group; it is not necessarily about a set of beliefs concerning supernatural figures.” Thus her definition of religion differs from Dennett’s, who is more of a proponent of religion as a set of beliefs organized around supernatural entities. King criticizes the mainstream emphasis on “genes and brains” in her field, contending that it is too clinical and focused on individual psychology and pathology, and also on information as opposed to modes of transmission. Dennett’s conception of religion does indeed focus more on individual “brains” (and also assumes the homogeneity of cognitive architecture across the human race) while King believes that the human need to belong—arising from our evolution as social mammals—gave rise to what we call religion. In this view, the need to connect with each other led to the need to connect with the sacred. Though our need to connect with each other might have arisen from an evolutionary strategy for favoring group formation, it has manifested subjectively as a set of emotions and desires relating to connecting affectively with “others”, and consequently the ultimate “Other” that is God (or other, non-sentient sacred realities like the “infinite”). King goes so far to assert that sociality and “belongingness” drives cognitive evolution, and not the other way around.

    It is not my intention to confirm or deny the outcome of the book’s larger goal of demonstrating the existence of religious meaning in pre-history. However, King’s emphasis on meaning, sociality, and the process by which meaning is made provide for an interesting thought experiment for human apprehension of the sacred in primitive settings. For King, meaning itself is not as much informational as it is emotional—which also means vectored or gestural “to” and “from” something—and thus shaped by specific group dynamics and mutable instead of fixed. In fact, it might make sense to say that for King, emotion and meaning form a feedback loop, because emotion is stirred through the experience of shared meaning and the dynamics of inter-personal communication. While Dennett, in a more Cartesian vein, is guided by questions of being and substance (e.g. memes and cognitive architecture, ‘neural wiring’, etc.), King in a more Whiteheadian vein emphasizes becoming and encounters (events) as being the true primary building blocks in human religious reality. She quotes Buber several times in the first chapter as someone whose philosophy corroborates her theory: ”all life is encounter”, “in the beginning is the relation”, and “man becomes an I through a You” all echo the process philosophy of Alfred North Whitehead and others which sees events (not individual objects) as what give rise to the characteristics of reality, including the illusion of its static or essential nature.

    Based on this, one guesses that King doesn’t locate primary forms of religious meaning in doctrines, texts, or even in language—but in experience. King writes that “humans seek God...in order to co-create meaning with sacred beings.” She rejects theories of semiotics that are based on a linear sender-receiver model in which a signal is sent from creature A and subsequently interpreted by creature B. This model places too much emphasis on “the signal” as something fixed and static that is sent—like a package—and ‘deciphered’ by the receiver, and also overemphasizes the “signal” as the central thing around which the act of communication is based. No doubt a computational understanding of information—as being digital and code-based—has influenced such models. Instead, King favors a hypothesis of meaning-making she calls “co regulation” that emphasizes the dynamic and embodied aspects of communication as it occurs in a situated time and place. In this view, the unit of “semiotic” analysis is the social event of communication, rather than disembodied signals. King writes:

“When apes or humans communicate, they adjust to each other’s actions and choices moment by moment, just as one dancer subtly shifts the placement of a hand, or the speed and angle of a turn, as her dance partner shifts his. Co-regulation, then, is the unpredictable and contingent mutual adjustment between partners.” (42, King)

Thus, meaning not contained only in signals themselves, but in the act of communication. Really, signals cannot be separated from senders and receivers at all—it is almost as if we, as living, communicating beings, are signals ourselves—we are somehow fundamentally semiotic in nature. “Co-regulation” illustrates the ways in which signals and meaning are dynamic and have to be constantly re-negotiated and agreed upon. It is in the event of communication between two beings where any gap or dissonance between a ‘signal’ and its supposed ‘meaning’ is adjudicated. This contested nature of language and meaning has been taken up in the humanities by thinkers like Derrida and Ricoeur, and has greatly influenced postmodern and poststructuralist discourse. It is notable (and heartening for religionists interested in transdisciplinarity) that King’s theory, firmly situated within evolutionary and biological anthropology, comes to similar conclusions.

    The Romantic philosopher Friedrich Schleiermacher’s concept of religion resonates with King’s. In On Religion, he writes that “religion’s essence is neither thinking nor acting, but intuition and feeling.” The most “universal formula of religion” is “intuition of the universe,” a sense of the infinite. Whether or not supernatural beings exist in an empirical sense, for King as for Schleiermacher, the phenomenon whereby sacredness is perceived is a fundamental framing mechanism for all human meaning. Sacred reality is an impression, a feeling created by (and generative of) a desire not just to agree upon meanings with other humans, but to somehow share meaning with the larger, super/supra-human world. For King, as for contemplative philosophers of religion like Schleiermacher, this reaching-for the sacred is a fundamental index for human purpose and meaning, and not delusional in the least.

Related posts on semiotics/memetics:

Reviving Eliade for a Semiotics of the Sacred
the oldest language on earth
Computers: Confounding Philosophy Since the Atomic Age 
Memetics, Religion, and the Ancient Greco-Roman World

Friday, November 4, 2011

Memetics, Religion & the Ancient Greco-Roman World

This semester (the first semester of a Master's program) I'm taking two classes in the early (first millennium) history of Christianity and a class on New Testament Greek - so thus far my brain has essentially been bathing in a vat of history, anthropology and semiotics of the late Roman Empire. The environment on which this intellectual activity rests is characterized by my recent relocation from rural Vermont to Los Angeles county, home to one of the strangest urban 'empires' in the modern world. As some may know, studying ancient cities, especially the ones in the area of the Mediterranean and Near East where three continents meet, is an amazing way to sort of study 'everything at once' (with respect to human ecology), or to at least train yourself how to think critically about urban civilization—Indeed, the city is one of the defining creatures of the Holocene period, for better or worse...

I've been realizing that study of the ancient Greco-Roman world is also an amazing arena in which to think about and test theories of memetics - or the transmission of ideas. At the height of Roman rule, trade and travel throughout the empire were easy and safe, and also were possible over a more expansive geographical area than ever before. Travel from Britain to Jerusalem (approximately 2,500 miles) among wealthier pilgrims was well documented, if not routine. You have to remember that this was highly anomalous in the course of settled civilization (or before for that matter), and indeed European people would never enjoy such ease of travel again until the 19th century. The Empire at its fullest extent (1st and 2nd centuries C.E.) completely enclosed both the coastlines of the Mediterranean Sea and the Black Sea to the Northeast. Port cities were central urban nodes in the network, travel was be quick by ancient standards.

As a side note, the Roman Empire's size, along with the economy that it enabled, was certainly comparable to the contemporaneous Han Dynasty in China (206 BCE - 220 CE). Both empires spanned an area that enabled them access to (and trade of) a vast range of natural resources due to the diversity of constituent biomes and unique ecological niches that lay within the empire's borders. Although the Roman Empire is unique because of its enclosure of a sizable sea (two, actually), which as I mentioned completely accounted for the way trade routes were established and on which the [quickest] lines of communication (idea pipelines) were hence based. The land area of the Roman Empire at its height and the Han Dynasty at its height are remarkably comparable: 6,500,000 square kilometers for the Roman Empire (c. 117 CE) and 6,000,000 for the Han (c. 50 BCE). However, I unfortunately know very little about Chinese history, other than having the general sense that it is a really badass culture that had little direct contact with the Hellenistic world B.C.E with the notable exception of the trade of silk. Btw, if anyone is interested I found this cool gif on Wikipedia that shows the morphing geographic map of the Chinese Dynasties over the last couple of thousand years! Very helpful indeed.

I don't think it would be silly to say that the Roman Empire represented one of the first instances of globalization of the culture of the dear great ape.

A tribal species, mind you. As such we still remain. And the inoculation of this social animal, this creature of the tribe and the clan, into an ancient Greco-Roman city was perhaps even more antithetical to our evolutionary programming than is habitation of the urban built environment today. The population density of Antioch in Syria, for example, is estimated to have been over 150 inhabitants per acre. That is within a fortified city a few square miles in size, with not much vertical development (20 meters at the very highest). Moreover, much of the area of ancient cities (as much as 30%) was taken up by civic buildings and structures, like stadiums, amphitheaters and temples, that were not inhabited. Shit was crowded!

It was in this ecology - that of the Greco-Roman city, that Christianity—that curious, viral compendium of ideas, the "religion" that would come to define all religions—was born. It was a cult of the urban underground.

Christianity was a new beast in the ecology of the ancient Mediterranean world because it was a sacred cosmology that quickly became based on, and fully comprised of, ideas and philosophy, not ritual, ethnicity, nationality, tribal identity or ecology (many have compared it to Buddhism in this regard, which began on the Indian subcontinent around the 5th century BCE). Indeed there were cosmological, philosophy-based religions preceding it in the ancient Near East like Zoroastrianism, but what I'm trying to get at here is the semiotic ecology from which Christianity directly emerged. There was no similar idea-based religion or philosophy of salvation seeking to universalize itself that characterized the landscape of the ancient G.R. world. Christianity quickly became "disembedded" from the Jewish cultural topography from which it had sprung—philosopher of religion Daniel Boyarin explains that it was the polemical need to distinguish the Jesus movement from encompassing traditional Rabbinical/Temple religion that constructed the idea of the "Jewish religion" in the modern sense, and even the conceptual category of "religion" itself! An interesting reference point: The word "Judaism" or Iudaismos was almost never used before the 1st century (per the historical record and all that it implies of course). In any case, it becomes very clear when studying the development of the Christian religion that as with all identity, collective or individual, the construction of Christian identity involved the concomitant construction of what it was not. And thus in the act of naming the other, the opponent, the not-us, we actually inaugurate a new phase in the evolution of that identity... a project which in many cases quickly leaves the hands of the namer and is undertaken by the group that is named (Judith Butler articulates the "violence of naming" quite well). Daniel Boyarin mentions that the followers of Jesus themselves were first called Christians in Antioch by non-Christians, and it is implied that the term was objectifying and derogatory.

The history of the initial spread of Christianity, through its legalization by Constantine in 313 for essentially imperial and military purposes, its later adoption as the official religion of the republic by Theodosius in 380, to the fascinating ways in which it fused with Germanic and Saxon culture is a very thought provoking meditation on the nature of cultural transmission. The mingling of Roman and Germanic cultures in particular, despite the common conception of Christianity "winning" over "barbarian" or "pagan" religion, subjected Christianity it to a dynamic, reciprocal morphology which trickled back to have top-down effects on the development of Catholic liturgy in particular. It made Roman Catholicism and for that matter all Protestant developments what they are today.

Part of what makes the fusion of Roman and Germanic culture so interesting (and the attempts by the ruling classes to reconcile the differing world-views) is that 4th and 5th century Germanic world could not be more different from the Roman world. Just a disclaimer, I'm going to engage in gross generalizations here, but luckily the point will still remain, as there is no question about the vast differences in values and cosmology between these "two" cultures. The very fabric of society was woven differently: the peoples living north of the Danube River were a largely clan-based, rural, often land-locked society, totally decentralized compared to Rome. They were a boreal forest-dwelling warrior-culture, to whom warfare (raiding) was a routine part of their economy and self-protection. Additionally in-group and family solidarity was high — unlike in the increasingly specialized world of the Roman city, where the symbolic systems of writing and money colonized and organized life, there existed a veritable marketplace of religious ideas and philosophies that naturally were divisive, and also Roman girls were often married as young as 12. Group solidarity in Germanic society was maintained through multiple social structures and mechanisms—the family or kin group, the local warrior-group or "company", and the relationship between each man and their Chieftain. The patronage system provided comparable (but much weaker, or not as empowering to smaller groups of people, in my opinion) social glue in Roman society, as it only operated in a vertical fashion, tying one person to a wealthier one who was in turn indebted to an aristocrat of even higher status, all the way up to the Emperor (theoretically). Although, this system was built on the proto-globalized financial structure of the empire - that is, it was concerned with the vertical flow or "trickle down" of symbolic prestige and did not incorporate mechanisms for "horizontal" group cohesion. Of course, much of this simply represents the natural differences in the valuation paradigms of "city-dwellers" that live within a very large system that naturally necessitates widely-deployed complex symbolic framework in order to function, and pastoral people who occupy loosely connected islands or pockets that are much smaller, more easily "closed" systems.

One fascinating reference point for the syncretism between Germanic and Roman cultures, and the task at hand therein, is the Heliand, an amalgamation of the four Christian gospels into a 6,000 line epic poem. It was written in Old Saxon in the 9th century and to the modern reader would perhaps be redolent of Beowulf, the famous Germanic saga from around the same time period. The Heliand is a tacit (though not overt) re-interpretation of the gospel story since the author took great care to present the story in a meta-language familiar to the cosmography and cosmology of his audience. Like Beowulf the Heliand (Old Saxon for "Savior") is the story of a great warrior, although in this case it is a warrior of peace: Christ. He is repeatedly referred to in the Heliand as "Chieftain" and has many epithets including the Champion of mankind, the Ruler's Child, the Guardian of the Land, The Land's herdsman, the Healer, and the Rescuer.
The twelve apostles are pictured as Christ's loyal band of warriors ("fighting men"), temples are referred to as shrines, the last supper and wedding at Cana take place at great mead-halls, and Christ is hanged on a tree (a "criminal tree"), to name just some of the amazing native imagery evoked by the Heliand poet. After Christ's 40 days in the desert, it is out of the "deep woods" from which he emerges - echoing the sacred ecology of the Germanic people. It is an important comment on the way environment, especially ecology, become small-scale maps of the entire cosmos, particularly in the "pre-modern" world (although the cognitive vestiges of this world-mapping I believe are very much still with us).

Runic magic also exerts its presence in the text; the author of the Heliand begins the first "song" (or verse) by explaining that sacred knowledge of "God's spells" was exclusively passed on to the four evangelists - thus it was them who were able to write and "chant" the true gospel. Here the word of God, or Christ's deeds, is also described as the "secret runes". A footnote by translator and commentator G. Ronald Murphy elucidates:

giruni. The word not only implies that the gospel is a secret mystery, but that it is of the power of the magic spells and charms written in the Runes of the Northern world. This same rich expression, giruni, will be used by the author to introduce the 'secret runes' of the Lord's Prayer.

Also alluding to runic power, the song which retells the story of the last supper is titled "The words of Christ give great powers to the bread and wine".

The Heliand is haunting and enchanting thing to read, especially I think for those with Anglo-Saxon heritage or who have grown up in a similar bioregion to that which was the setting for the Heliand. It may be one of the most beautiful texts in the Christian West.

I'm going somewhere with all this, I promise! I suppose what fascinates me in the study of the "epidemiology" of a belief system is the continual reminder that in the mechanics of idea transmission within and between cultures and the "world-view revolutions" that sometimes result, no one ever creates a new ontological category. Ever. An ontological category is a cognitive designation into which a thing or object falls, and coupled with each ontological category (I speculate) is the subject-object relation that category of thing implies (in other words: its functional relationship to the one perceiving).

If a brand new concept is created that does not "fit", even awkwardly, into a pre-existing ontological category, that idea or meme rarely survives. In the same way, nature doesn't ever create a brand new kind of organism with no evolutionary antecedent, and perhaps the closest nature comes to doing that is in the case of extreme mutations, most of which are crippling to the organism and result in its death. Ideas, too, must evolve -- and I am talking specifically about epistemological ideas—ideas constitutive of one's world-view. The question is, how much can an ontological category be stretched—or have its rules bent—before it ceases to be that category? It seems to me that concepts can be re-shaped to surprising degrees but must retain their essential categorical functionality. This is related to the idea in the cognitive science of religion of minimally-counterintuitive concepts.

"Conversion" is an illusory concept that in its more abrupt and propaganda-friendly form is merely an incredibly sped up (and also retroactively understood) paradigm shift. Even such conversion does not constitute the creation of new ontological categories, it merely fills to the brim categories that were almost so withered or atrophied as to be unknown, or replaces almost everything within an ontological category with new parts (still not creating something ex nihilo). "Conversion" never happens en masse on a phenomenological level, but rather it takes on the same pattern as scientific revolution as outlined by Thomas Kuhn (although some tellers of history with theological agendas would have us believe the former). As one of my classmates said of colonial religions that often spread initially forcibly throughout new cultures, Christianity is often "as wide as the sea but only an inch deep".

Christian ideas, particularly with regard to the persons of Christ and Mary, have been re-made century after century— their nature and character at any given time, in any given "text", simply the current manifestation of the cognitive history of an entire ontological category. Their relationships with or relations to human devotees are re-conceptualized and I am convinced are as numerous as are ecological niches throughout the world. This is no coincidence, as sacred presence (if not "religion") is an ecological category - even in the urban landscape where the "ecology" is a concrete, geometric, mostly inorganic one. That environment too creates its own God, creates its own unique definition of the sacred. The Christianization of the warrior-God Odin or Woden (and also to a lesser extent the Saxonization of Christ) merely represents one of the first most monumental acheivements in the history of globalization: the fusion of two very different concepts that shared an ontological category—or if you like the mutation of the Christ meme, resulting in it emerging more 'virulent' and successful. This is why its important to study religion, and why it can't just be ignored or deemed a 'cognitive delusion'. That charge misses the mark. The history and morphology of the idea of what is sacred form a snaking path through the complicated, messy story of the homo sapien: and every link in the chain is like a crystal ball at each vertex of Indra's net: simultaneously reflecting the entire encompassing world at that instant and also condensing that same world into a shimmering semiotic amulet, a sigil whose footnote is a view of the entire universe from a very specific place within it.

Wednesday, January 28, 2009

Why Dawkins is Wrong about Memes

So, pop-memetics has been a hot topic o'er the last few years, esp. here on the interwebbies. Here is how Wikipedia defines "a meme": (BTW, you're about to receive the Meta-Meme. I have to say that. It's mah job.)

"A meme (pronounced /miːm/) comprises a unit or element of cultural ideas, symbols or practices; such units or elements transmit from one mind to another through speech, gestures, rituals, or other imitable phenomena. The etymology of the term relates to the Greek word mimema for mimic.[1] Memes act as cultural analogues to genes in that they self-replicate and respond to selective pressures.[2]
Richard Dawkins coined the word "meme" as a neologism in his book The Selfish Gene (1976) to describe how one might extend evolutionary principles to explain the spread of ideas and cultural phenomena. He gave as examples melodies, catch-phrases, and beliefs (notably religious belief), clothing/fashion, and the technology of building arches.[3]
Meme-theorists contend that memes evolve by natural selection (in a manner similar to that of biological evolution) through the processes of variation, mutation, competition, and inheritance influencing an individual entity's reproductive success. Memes spread through the behaviors that they generate in their hosts. Memes that propagate less prolifically may become extinct, while others may survive, spread, and (for better or for worse) mutate. Theorists point out that memes which replicate the most effectively spread best, and some memes may replicate effectively even when they prove detrimental to the welfare of their hosts.[4]"


Let me introduce Dan Sperber - a french cognitive and social scientist whom I've grown to love in the last couple of years in the hallowed walls of the UVM Religion department building. Sperber has refined the field of memetics, which was very loosely defined by Dawkins BTW, so I kind of feel like I'm employing a straw-man argument using his definition. Point is: Generating the field of memetics wasn't the goal of Dawkin's book. He just threw some stuff out on the table. But that stuff needs to be re-assessed - like a good meme should (as we will see!)

Cultural transmission (what some call memetics) in Sperber's own words:

Just as the human mind is not a blank slate on which culture would somehow imprint its content, the communication process is not a xerox machine copying contents from one mind to another. This is where I part company not just from your standard semiologists or social scientists who take communication to be a coding-decoding system, a transmission system, biased only by social interests, by power, by intentional or unconscious distortions, but that otherwise could deliver a kind of smooth flow of undistorted information. I also part company from Richard Dawkins who sees cultural transmission as based on a process of replication, and who assume that imitation and communication provide a robust replication system.

...What happens is this. Although indeed when things get transmitted they tend to vary with each episode of transmission, these variations tend to gravitate around what I call "cultural attractors", which are, if you look at the dynamics of cultural transmission, points or regions in the space of possibilities, towards which transformations tend to go. The stability of cultural phenomena is not provided by a robust mechanism of replication. It's given in part, yes, by a mechanism of preservation which is not very robust, not very faithful, (and it's not its goal to be so). And it’s given in part by a strong tendency for the construction — in every mind at every moment— of new ideas, new uses of words, new artifacts, new behaviors, to go not in a random direction, but towards attractors. And, by the way, these cultural attractors themselves have a history.


In my interpretation, Sperber has proposed that there is more to cultural transmission than the copying and preservation of memes between minds. In fact, the thrust of one of his most distinct theses is that it is highly ANOMALOUS for memes to be flawlessly copied in transmission, and in fact most memes (he uses the less disputed over term "cultural representations") naturally transform when they are transmitted. We've all been variably seduced by the characterization of memes as "symbionts" or "parasites" for which we are the "hosts", and it can be fun to think of it that way. But the cognitive truth is that the transformation that cultural representations undergo throughout their residence in human minds is in fact what their "transmission" is contingent on! Thus it isn't the flawless copying of memes that accounts for how and why they move through culture, but rather it is the possibility that ideas are transformed to some degree in transmission. It seems like it would be interesting to investigate what exactly is meant by "transformed". When we think of information being transformed, we often think of it being changed semantically. But perhaps this is not the operative mode of transformation that culturally significant memes undergo. Rather than "transforming", a meme being "retrofitted" seems a good way to think about transmission because it denotes the circumstantial accommodation of something - the "installment" of something into an existing framework or system. Notably, minds don't just change memes, memes can change - or "reprogram" -minds. From a brief glance at Sperber's theory it might be hard to imagine how any representations endure through time! Indeed, this is precisely the focus of so much interesting discussion - why do "core" parts of the "code" of certain memes (or memeplexes) persevere, and what exactly constitutes the "core" components of them? And to what extent are these memes are malleable? This is when Sperber's discussion of "cultural attractors" can become relevant. Emphatically, a certain level of "optimal malleability" seems absolutely necessary to enduring cultural representations, and we can assume that ways of representing gods, deities and saints in enduring religious traditions possess an 'optimal scale' - a special ratio of 'stickiness' to 'malleability'.

Thus is the direction of the science of cultural representation/memetics. The social sciences are presently becoming infected accordingly. Hooray!

I quoted from an interview with Sperber that you can find here. I recommend the people and informations he links to. Good stuff.